Well, day one is done and I’m beat. I spent most of my time in Apple’s booth checking out all the new goodness that is Final Cut Studio 2, but managed to see a little bit more in the south hall, including a new camera from Sony and various other booths.
Being an Apple guy and an Apple integrator, I’m most interested in what Cupertino has been up to. Here’s what it boils down to:
I look forward to getting my hands on these tools when they finally ship in May. Go check out all the demos at Apple.
I’m curious about the DVDSP non-upgrade, tho. Methinks this has to do with hardware arrangements more than anything. There’s got to be a reason they’ve been shipping the Mac Pro towers with two optical bays… I think Apple hasn’t finalized negotiations with Blu-Ray and HD-DVD burner providers, and is holding the next version of DVDSP until those arrangements are made. Surely that won’t slip until next NAB.
The other huge introduction, as if the above isn’t enough, is Final Cut Server. FCS is a repackaging of Proximity’s ArtBox media asset server product, which Apple purchased back in December 2006. Used in conjunction with Xsan systems, it looks to be a very powerful way to aggregate and catalog media in a production environment. And the price point again is hard to beat: $999 for 10 concurrent users, and $1,999 for unlimited users. This will be very useful for some of my clients.
Since I’ve only a day more on the floor, I’m going to hit it commando-style tomorrow and try to see as much as I can. I need to ask some more questions at Apple’s booth, since that most directly relates to things that make money for me, but I want to see what else is out there as well. Let’s hope the old feet hold up.
So, here’s a little story: I ordered an Apple TV the moment the Apple store came back on-line after Steve Jobs’ MacWorld keynote back in January. I was pumped. Here was the media access device for my home network and big screen TV that I had been looking for for years. And it would be shipping in February. Cool.
Then February came and I got a nice little email from Apple saying that they really needed a couple more weeks to make things perfect. So it wouldn’t be shipping until March. Well, OK. I can understand that.
Then the middle of March came and went and no ship notice from Apple. Getting a little nervous, I went back thru the specs that Apple had published on the device, as well as several tech blogs that had been speculating and previewing it. And finally I decided that it just might not do everything I really wanted it to do. So, three days before it finally shipped, I cancelled my order.
Fast forward about three weeks to today. As part of our monthly Final Cut Pro User’s Group meeting, I’ve been called upon to review the device and demonstrate it for the group. So a buddy of mine drops his brand new AppleTV off to me last night and I spent a few hours playing with it. Here’s my review.
It’s pretty cool. But, it’s version 1.0.
OK, first, what is it? The easiest way to explain what AppleTV is is this: it’s an iPod for your TV. It behaves almost exactly like an iPod with respect to it’s interaction with and reliance upon iTunes. It shows up in iTunes as a device, just like an iPod. The preference panels are almost identical, allowing you to select what to sync with it, and it has an internal hard drive that caches the synced content, just like an iPod. The only real difference is it can stream from other iTunes machines on the network.
Even the unboxing was remarkably similar to the iPod experience. The package is the same slipcase design that the new iPods ship in, an unfolding container in a sleeve. The packaging is distinctively Apple. Clean, elegant, efficient, inviting. “Designed by Apple, Inc. in California.” The whole schtick. In the box is the unit itself (a little lighter than I expected), a power cord, the “gum package” Apple remote, and a sleeve of thin manuals. No fluff. Just what one has come to expect from modern Apple packaging.
After peeling the cellophane wrapping off of the unit and remote, I unplugged the HDMI cable from my HD-DVD player and plugged it into the AppleTV, and then plugged the power cord in. No on/off switch. I flipped my TV to the second HDMI input and the Apple logo appeared on the screen.
Once of the touches that makes Apple products distinctively Apple is the fit and finish of the user experience. AppleTV lives up to that expectation (for the most part, more on that later). Instead of jarring visuals that blink on and off, the screen is very clean and elegant. Transitions from one screen to the next are dissolves. The remote is simple and works just as you’d expect. Holding the up or down button down will scroll quickly thru lists, picking up speed as it goes. But I never seemed to overshoot what I was aiming for. They really seemed to spend some time and effort timing the interface and navigation. It felt very natural.

Setup was a breeze. I intentionally noted the time so I could see how long it would take to get things going. I didn’t need to. It took 3 minutes. After showing the Apple logo for a few seconds, the screen faded and then showed me a list of the wireless networks that the unit could find (6 in my case). I selected my network, and the unit let me know that the network was a closed wireless network, and gave me a virtual keyboard on the screen where I could “type” the password (upper- and lowercase, numbers and symbols). After a couple of tries at remembering my password it immediately attached to the network and found the machines I had on that had iTunes running.
The next screen showed a 5 digit code. Looking at my notebook’s iTunes screen, I noticed that the AppleTV had appeared in my device list on the left with a small message “click to setup”. Clicking on it AppleTV item in the list, I was immediately asked for the 5 digit code from the screen. After entering the code, the system informed me that setup was complete and ran the AppleTV intro video (very slick, reminded me of the TiVo setup complete movie).
My iTunes began to sync with the AppleTV, moving content from my library to the unit. As the content flowed into the unit, it started showing up as I navigated around the menus. Video content first, then music. Photo syncing was disabled by default, but after checking the box on the Photos tab, iTunes began to sync pictures down to the AppleTV.
Some things I noticed while playing around for a couple of hours:
After playing with the unit for a couple of hours, I’m very tempted to get one to stay. However, there are a few nagging details and deficiencies that I’ve found, confirming my suspicion that caused me to cancel my order before they shipped.
Overall, the AppleTV is a very nice unit and very close to the right price point. I think it would probably sell like gangbusters in its present form at $199, but the $299 could easily be justified by the masses if a few of the above criticisms were addressed. While I’m probably going to go ahead with plan B, putting a Mac Mini in instead, I’ll be very interested to see what Apple TV version 2.0 looks like.
And I bet we see it before Christmas.
Back in June of 2006, I decided to take an old “pismo” class PowerBook (500Mhz G3) that I had laying around and make a Digital Picture Frame out of it. Pictures are here.
The idea is pretty simple. There are slowly becoming available from several companies digital picture frames, usually around 7″ in size that will display photos from digital cameras, but appear on your bookcase like a regular frame. While they do the job, they don’t do it particularly elegantly. Some of the problems I’ve seen are the fact that a) the screen is small, b) they require moving photos onto a memory card and changing that out on the frame, c) they either simply change the pictures out every few minutes or do some cheesy animation, and d) are very expensive for what they do. I wanted to do something more elegant.
It’s hard to say I achieved “D” completely (it was, after all a $3,000 notebook at one point), but seems to be worth around $200 on e-bay now, seeing as it’s about 7 years old. And it was, after all, just lying around not doing anything particularly productive. So we’ll call that one a wash.
Hardware-wise, I was in good shape. While not particularly powerful by today’s standards, it was a 500Mhz notebook with a very nice 14″ screen, a 12GB hard drive and built in wireless 802.11b networking. It runs OS X very nicely, and one of the built-in screen savers under OS X takes a folder of photos and does a slow cross-fade and zoom in/out animation that is visually very pleasing. So the mechanics from a software standpoint should be very straighforward… load up a folder with pictures, point the screen saver at it and let it rip.
I took a field trip to Aaron Brothers, and located a 15-inch shadowbox frame that is about 3 inches deep. Along with the shadowbox, I bought a sheet of black foam-core, and headed back to the house.
Before getting started, I did a fresh install of OS X on the notebook and made sure everything was working properly.
The first step was to disassemble the notebook and lose as much as I could and still have it remain functional. This meant losing the battery, the CD-ROM drive, the modem, and lots of plastic. I tried to pull the battery charging circuitry (the small circuit board jutting up from the main board that fits between the battery and CD-ROM bays), but it appears as though there was some elements of the power inverter there, since when I removed it the machine wouldn’t boot.
Removing the screen from the plastic bezel was challenging, but soon I had nothing but the glass itself and the cable that connects it to the main circuit board removed. Also removed from the screen bezel was the antenna assembly for the integrated 802.11 wireless.
The next step was to lay out all the remaining components on the foam backing of the shadowbox. This was a little tricky, since the main circuit board with the power inverter daughterboard was about 3/4″ too tall for the shadowbox. Had I been able to remove that daughterboard, it would’ve fit perfectly. As it was, I had to cant the circuit assembly about 15 degrees to make it all fit. I then proceeded to use small screws to affix everything to the foam backing of the box, carefully laying out the antenna assembly, the hard drive, the CMOS battery, etc. I also used a bit of gaffer’s tape to hold wires in place. I cut a small notch in the back of the foam to allow the power cord for the computer and a USB extension cable to come out of the box.
Next, I cut the foamcore to fit the opening in the front of the shadow box, and then cut a hole 1/4″ smaller than the size of the screen. Using an Xacto knife, I beveled the foamcore to create a mount for the screen, and then placed the screen in and used gaffers tape to hold it in place. The black foamcore acts as a matte for the screen, making it look like it goes perfectly with the frame.
Final assembly consisted of placing the foamcore mounted screen in the front of the box, and then placing the computer mounted back of the box on the rear, and using the frame screws to hold everything in place. At this point, the only thing exposed was the power and USB cables coming out of the back.
The moment of truth came when I applied power and it actually booted! It was a little strange seeing the OS X boot screen on this rather odd-looking Mac, but with a keyboard and mouse hooked up to the USB cable protruding from the back of the box, I had a working computer. I configured the wireless to attach it to the network and was ready to go.
I moved it into place on the bookshelf in our family room, and ran the power cable and USB cable down behind the bookcase, giving a very clean look. I enable remote desktop access in the system preferences and disconnected the keyboard and mouse.
Now I can remotely access the frame from my MacBook Pro or desktop mac, and load images onto the picture frame remotely. I’ve got it set to automatically wake itself up at 10:00 in the morning, and put itself to sleep at 9:00 at night. One minute after waking up the screen saver kicks in and the pictures start playing. I disabled the feature to put the screen to sleep, so it plays pictures all day long. It’s very quiet and quite intriguing from a conversation piece perspective.
I’ve actually experimented with having it automatically download pictures to display, since it’s always on the network. The way I’d like things to work is to have it monitor an RSS feed (i.e. photocast), download new images and throw them into the loop. Since photocasting on iPhoto is tied very tightly to .Mac, I haven’t been able to get that working satisfactorily, but now that I have a .Mac account, I’ll have to revisit that idea.
Extending the concept from here would be very easy… I can easily envision a further RSS enabled screen saver that not only plays pictures, but shows stories from news sites or blogs, occasionally shows the weather, etc. I’m not sure I really want to go there, however, since I really wanted a lean-back experience, passive in its presentation. I think that type of interaction is better suited for a device like an Apple TV hooked up to the big screen.
One thing that would be very cool, however, would be to put a frame like this at the grandparents house, having it subscribed to a photocast of pictures I publish, automatically updating remotely. It’s a great way to share photos with family and friends in a totally 21st century way. I really don’t see why this frame couldn’t be mass-produced for around the pricepoint of the 7″ frames that are on the market right now, and be much more elegant. What would you pay for such a device? I can see people easily paying $299 to put such a gadget in the grandparents home, especially if it was very easy to set up and well integrated with the other infrastructure (iPhoto, photocasts, etc.).
I’ve got an old titanium powerbook G4 lying around now; I’m thinking about making a portrait version as my next project. The trick there will be finding a frame… the titanium has a widescreen layout, not a standard aspect ratio.
OK, so Microsoft launches the Zune officially tomorrow. News is starting to trickle out about just how screwed up the Zune concept really is.
I had already heard that Microsoft has agreed to pay Universal a fee for every player sold. Which is totally ludicrous. Why does Universal deserve a dime for the sale of a device that may never have Universal content on it?
Next in line is the fact that the DRM (Digital Rights Management, the technology that actually takes your rights away) that Microsoft has chosen to employ in the Zune eco-verse, is completely incompatible with prior versions of DRM that they’ve deployed in the past with Windows Media Player. Bought some tunes in the past thru Microsoft and want to play them on your brand new (ugly as sin) Zune? Out of luck. Buy it again.
And now we get to the one that will probably kill early adopters: Points. It appears as though when you go to the Zune store to purchase content, you don’t spend dollars, you buy points and then spend the points on the content. Not only does this completely obscure the actual price for the content you’re purchasing, but the math is set up in such a way that it’s very complicated to “zero” your account out. Which means either you’re going to leave money on the table (giving Microsoft more per content item than the price would indicate), or you’ll buy more and more points to be able to evenly spend everything in your account. Either way, you spend more money.
Couple all of that with the fact that the device is larger and uglier than an iPod and something tells me that this whole Zune thing is not going to catch on as fast as Microsoft thinks it will.
This has been going around the ‘net lately… Do you have yours yet?
I’m sure it saves the wear and tear on using your regular DVD player to rewind your movies before returning them to Blockbuster or Netflix.
And look! It works with HD-DVD and Blu-Ray too!
If you don’t get it (or see why you need one too), look at the category of this post. No, the other category.
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