Well, day one is done and I’m beat. I spent most of my time in Apple’s booth checking out all the new goodness that is Final Cut Studio 2, but managed to see a little bit more in the south hall, including a new camera from Sony and various other booths.

Being an Apple guy and an Apple integrator, I’m most interested in what Cupertino has been up to. Here’s what it boils down to:

• Final Cut Pro 6. They’ve expanded and refined the capabilities of RT Extreme to more gracefully deal with multiple formats in the same timeline. They’ve made the UI a little more friendly by asking you if you want to set up a new sequence’s settings based on the first clip you drag in. They’ve made roundtripping to the other apps a little smoother, including templating of motion projects. They’ve increased the usage of FXPlug filters, including some technology from Shake for motion tracking and shake removal. And they’ve added the new Apple ProRes 4:2:2 codec for extremely efficient HD resolution with 4:2:2 colorspace in SD filesizes.
• Motion 3. This is perhaps the strongest upgrade in the lot. Motion is now fully 3-D in it’s capabilities, from cameras to lighting to particle systems to text effects to behaviors. They’ve added an extremely cool new feature to the HUD to control the positioning and movement of objects in 3-D space without the normal complexities of dealing with many objects in the scene. They’ve added significant new filters with FX Plug technology, including some inheritance from Shake. Very cool indeed.
• Soundtrack Pro 2. Surround sound. Advanced take management and audio restoration tools. Multipoint spotting display. Podcasting. All around, a significant upgrade to an already powerful tool.
• Compressor 3. This appears to be almost a from-the-ground-up rewrite of compressor as we’ve known it. New workflow to include migration of transcoded assets to remote servers, dozens of new presets, the ability to overlay animated watermarks and timecode burn-ins at transcode, and more efficient use of multi-core Macs, this is a strong contender.
• Color. Here’s something groundshaking. Apple bought Final Touch last year, and now we see that repackaged with enhancements into Color. While it is a first-class color timing package (not just a set of filters), the amazing thing is what was once a $5,000+ package is now “in the box.”
• The Rest. DVD Studio Pro remains unchanged at version 4. Live Type 2 and Cinema Tools are unchanged as well. But in the box with all of these other tools at a price point of $1,299 new and $499 upgrade… simply astounding.

I look forward to getting my hands on these tools when they finally ship in May. Go check out all the demos at Apple.

I’m curious about the DVDSP non-upgrade, tho. Methinks this has to do with hardware arrangements more than anything. There’s got to be a reason they’ve been shipping the Mac Pro towers with two optical bays… I think Apple hasn’t finalized negotiations with Blu-Ray and HD-DVD burner providers, and is holding the next version of DVDSP until those arrangements are made. Surely that won’t slip until next NAB.

The other huge introduction, as if the above isn’t enough, is Final Cut Server. FCS is a repackaging of Proximity’s ArtBox media asset server product, which Apple purchased back in December 2006. Used in conjunction with Xsan systems, it looks to be a very powerful way to aggregate and catalog media in a production environment. And the price point again is hard to beat: $999 for 10 concurrent users, and $1,999 for unlimited users. This will be very useful for some of my clients.

Since I’ve only a day more on the floor, I’m going to hit it commando-style tomorrow and try to see as much as I can. I need to ask some more questions at Apple’s booth, since that most directly relates to things that make money for me, but I want to see what else is out there as well. Let’s hope the old feet hold up.