Friday, 30 January 2004

iTMS Addictive

I might just become addicted to the iTunes Music Store. I bought a couple of albums there this morning, for the first time, and I must say, it’s definitely the most user-friendly and usable music shopping experience on the net. And I’ve built a music shopping e-commerce engine, so I can speak from a bit of experience.

The tight integration with iTunes as a music library management system makes it work so well. The ability to browse, cross-reference, find what you’re looking for or get lost in the mix if you want, is extremely compelling. And at $0.99 a song, it’s very tempting from a spending standpoint. It’s so easy to purchase a track and have it automatically show up in your library a few moments later. There’s really no other way to do this and have it be so right. Buying music in a browser, downloading it, and then having to hunt for it to add to your jukebox and iPod is for the birds. With iTMS, I click the “buy song” button and the next thing I know, it’s on my iPod, ready to go.

Easy. Five Stars. Two thumbs up.


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